About - A globally recognized brand which manufactures mining equipment like rock breakers, undercarriage parts for excavators, and other tools. They sell across Australia and New Zealand.

Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.

Goals -

• To generate qualified leads through Google ads at the lowest possible cost per lead

Our Approach & Strategies-

• We initially structured campaigns for each of their product categories. Then we split them based on performance to double down on the best performing ones.
• We highlighted the solutions to pain points which the customers would face using Google ad extensions and ad copies which helped us improve CTR.
• Analysed zip code wise performance & excluded the low performing zip codes which helped increase the conversion rate.
• Optimised the website for keywords and also improved the page load speed to provide better user experience to website visitors.
• Used different keyword strategies to increase the visibility and drive more traffic to the stores.
• Scaled budgets horizontally by creating multiple campaigns to make sure the cost per conversion does not increase significantly

The Results-

• Increased Qualified leads generated by 2X where the potential conversion value is in thousands of dollars.
• Improved the conversion rate by 2.5%
• Was able to increase leads without much increase in cost per lead