About - A renowned salon chain in India that offers a wide range of services, including hair care, skin care, and nail care, to help clients look and feel their best.

Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.

Goals -

• Increase Brand Awareness
• Increase footfalls to the Salons across locations.

Our Approach & Strategies-

• Created various types of Google Ad campaigns like Performance Max campaigns, Smart Campaigns to increase the brand awareness and drive traffic.
• Optimised their Google My Business Listings of each store by adding images, replying the reviews and also adding updates to keep their digital presence intact.
• Experimented with smart campaigns to improve the store visits.
• Posted reels on YouTube to attract new potential customers.
• Used different keyword strategies to increase the visibility and drive more traffic to the stores.
• Took a data driven approach to track performance and run different growth experiments.

The Results-

• Total views have drastically increased by 300% compared to previous year
• There is 96% increase in total actions.
• There is an increase in the footfalls by 30% at stores across locations.