About - A renowned salon chain in India that offers a wide range of services, including hair care, skin care, and nail care, to help clients look and feel their best.
Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.
- Increase Brand Awareness
- Increase footfalls to the Salons across locations.
Our Approach & Strategies-
- Created various types of Google Ad campaigns like Performance Max campaigns, Smart Campaigns to increase the brand awareness and drive traffic.
- Optimised their Google My Business Listings of each store by adding images, replying the reviews and also adding updates to keep their digital presence intact.
- Experimented with smart campaigns to improve the store visits.
- Posted reels on YouTube to attract new potential customers.
- Used different keyword strategies to increase the visibility and drive more traffic to the stores.
- Took a data driven approach to track performance and run different growth experiments.
- Total views have drastically increased by 300% compared to previous year
- There is 96% increase in total actions.
- There is an increase in the footfalls by 30% at stores across locations.