About - A Fintech company backed by Y combinator provides a seamless investment platform consisting of personalised wealth advisory and compliance services to Indians living abroad.

Problem - They wanted to penetrate geographies with a high NRI population but were unable to reach the right audience.

Goals -

• Find the most lucrative market and reach the right audience
• Focus on acquiring good quality leads

Our Approach & Strategies-

• Experimented with various Indian interest targeting and found some high converting audiences which we doubled down on.
• Enhanced user experience through website optimizations like fixing header on the top of the website interface resulting in increase in the conversion rate.
• Tested audience cohorts tailored to diverse NRI populations across geographies.
• Drafted creative copies addressing the pain points of the NRI users.
• Created UGC content by onboarding credible NRI influencers.
• Conducted A/B tests on static creative assets which helped us recognize high performing CTAs and other creative elements.

The Results-

• Scaled users by 6X while simultaneously reducing CAC by 75%
• Improved CTR by making more UGC content.
• Identified unique targeting strategies which increased conversions by 2X