About - A Fintech company backed by Y combinator provides a seamless investment platform consisting of personalised wealth advisory and compliance services to Indians living abroad.
Problem - They wanted to penetrate geographies with a high NRI population but were unable to reach the right audience.
- Find the most lucrative market and reach the right audience
- Focus on acquiring good quality leads
Our Approach & Strategies-
- Experimented with various Indian interest targeting and found some high converting audiences which we doubled down on.
- Enhanced user experience through website optimizations like fixing header on the top of the website interface resulting in increase in the conversion rate.
- Tested audience cohorts tailored to diverse NRI populations across geographies.
- Drafted creative copies addressing the pain points of the NRI users.
- Created UGC content by onboarding credible NRI influencers.
- Conducted A/B tests on static creative assets which helped us recognize high performing CTAs and other creative elements.
- Scaled users by 6X while simultaneously reducing CAC by 75%
- Improved CTR by making more UGC content.
- Identified unique targeting strategies which increased conversions by 2X