About - Fintech app which is a one stop solution for tracking, investing and making money decisions. The brand is backed by some of the top VCs & Angel investors in the country.
Problem - Their targeting was too broad. The ad account structure was not as per best practices. The ads were not optimised for the right events.
- Grow month on month by 30%
- Focus on acquiring good quality users
- Re-engage ads to upsell and cross sell
Our Approach & Strategies-
- Created a full funnel campaign structure from awareness to conversion
- Tested various audience cohorts and found some high converting audiences which we doubled down on
- Scaled campaigns strategically weekly to not impact CAC
- Extensively tested creative hooks based on audience pain points
- Tried alternative customer journeys like webapp
- Scaled users by 3X while simultaneously reducing CAC by 80%
- Identified ideal targeting which increased conversions by 2X
- Increased CTR by making more video content