About - India’s first experimentative coffee brand that runs one of the best cafes in Bangalore and has its own product for D2C

Problem - They were getting limited visibility online which resulted in lesser walkins to their cafe. Their online sales were very low & their social media growth was also slow.

Goals -

• Grow their cafe revenue month on month
• Increase their online sales
• Increase their followers on Instagram

Our Approach & Strategies-

• Optimised their Google business listing for local SEO by including keywords, adding more images & information to improve the conversion rates
• Used Google ads to run local store, performance max & search campaigns which helped them generate more online visibility. We used Instagram/FB ads to build brand awareness & boost posts.
• Ran campaigns to targeted audiences using Google & Meta ads to boost their breakfast & dessert sales at the cafe.
• On Instagram we built their social calendars for every month. Ran influencer campaigns, giveaway’s & more.
• We put together a unique brand positioning to make sure they stand apart & used this across all communication on different channels of marketing
• Created products listings & brand store on amazon. Ran PPC campaigns on amazon to scale up the sales.

The Results-

• Increased Instagram followers from 2k to 4.5k
• Consistently grew the revenue of the cafe by 20% month on month
• Scaled their online sales from 5X using amazon marketing
• Reduced their CPC on Google Ads by 50%