About - India’s first experimentative coffee brand that runs one of the best cafes in Bangalore and has its own product for D2C
Problem - They were getting limited visibility online which resulted in lesser walkins to their cafe. Their online sales were very low & their social media growth was also slow.
- Grow their cafe revenue month on month
- Increase their online sales
- Increase their followers on Instagram
Our Approach & Strategies-
- Optimised their Google business listing for local SEO by including keywords, adding more images & information to improve the conversion rates
- Used Google ads to run local store, performance max & search campaigns which helped them generate more online visibility. We used Instagram/FB ads to build brand awareness & boost posts.
- Ran campaigns to targeted audiences using Google & Meta ads to boost their breakfast & dessert sales at the cafe.
- On Instagram we built their social calendars for every month. Ran influencer campaigns, giveaway’s & more.
- We put together a unique brand positioning to make sure they stand apart & used this across all communication on different channels of marketing
- Created products listings & brand store on amazon. Ran PPC campaigns on amazon to scale up the sales.
- Increased Instagram followers from 2k to 4.5k
- Consistently grew the revenue of the cafe by 20% month on month
- Scaled their online sales from 5X using amazon marketing
- Reduced their CPC on Google Ads by 50%