About - Series E funded startup which is an online identity verification platform that provides background verification services

Problem - They desired to improve the quality and number of leads on google ads with lesser cost per lead and improve brand’s visibility on Linkedin channel

Goals - To generate qualified leads through Google ads at the lowest possible cost per lead and leverage Linkedin for increasing the brand visibility

Our Approach & Strategies -

• In-depth analysis of keywords to identify the search terms that were driving high-quality leads.
• Set up a Dynamic search campaign to generate high quality leads. This helped us identify relevant searches brand was missing with regular search campaigns and reduce the cost per lead.
• Competitor search campaign to capitalize on the high intent traffic who are already in search of similar solution
• Used Single Theme Ad Group (STAG) strategy to categorise search ads into relevant product category ad groups, which helped with easier account management.
• Landing page optimization to improve the quality score of keywords which were losing out clicks due to less ad score
• Narrowed down to the best performing cities with highest conversion rates
• Ran Linkedin campaigns which gave value to the targeted users such as case study, industry reports etc.
• Boosted company posts to increase engagement on Linkedin

The Results-

• Improving the quality score of high intent keywords led to increase in number of leads
• Increased their no. of leads by 50% and reduced cost per lead by 6%
• Generated high quality leads which company was facing difficulty in
• Built a full fledged successful ads funnel to increase conversion rate