About - Series A funded Health Care startup providing comprehensive solutions for women with wellness concerns like PCOS/ PCOD, Period Issues, Vaginismus,Infertility, Mental Health and Postpartum.

Problem - They had launched their programs and wanted to create awareness about vaginismus since there wasn't a lot of relevant information available on google.There was a huge untapped potential for SEO.

Goals -

• Push quality content on website
• Improve their website traffic month on month

Our Approach & Strategies -

• Gained thorough understanding of main topics by interviewing the in house doctors which helped us to create insightful content.
• Strategically selected optimized keywords with low volume and wrote good quality content pieces which started ranking on top pages.
• Collated information from various sources by speaking to real customers, going through youtube channels, listening to podcasts, and webinars and created well researched blog content.
• Pushed the blogs on Quora and Reddit vaginismus forums to improve visibility of the solution we are providing. Also, followed best practices of SEO while publishing the blogs.
• Conversion rate optimization on all blog page for improving the organic lead flow.

The Results-

• Improved website organic traffic from 100 to 900 per month in 5 months.
• Ranked on top 3 SERP positions for many keywords
• Generated sales using the highly relevant traffic