About - India’s first FD marketplace with over 2 Lakh + users. Backed by some of the top VC’s in the country.

Problem - Performance marketing had to be started from scratch. Being a financial services product the trust had to be built.

Goals -

• Scale the FD purchases on the platform with a good AOV
• Improving conversion rates to reduce CAC and optimise the funnel
• Retarget existing users to convert them

Our Approach & Strategies-

• We initially setup top of funnel event optimization campaigns and eventually moved to middle of funnel, bottom of funnel over time
• Constantly tested new messaging angles for different persona of audience and also ideated ad creatives which helped in cutting through the noise leading to better CTR
• Aggressively scaled Google Ads channel to increase conversions linearly
• Narrowed down to the best performing cities with highest conversion rates
• Optimised the bids to attain maximum efficiency of the ads

The Results-

• Drove 3X increased investment conversions in 3 months
• Increased top of funnel user acquisition by 10X from 3K/month to 30K/month from ad channels

New User Sign Ups Growth Graph :

Unique Payment Conversions Growth Graph: