About - India’s first FD marketplace with over 2 Lakh + users. Backed by some of the top VC’s in the country.
Problem - Performance marketing had to be started from scratch. Being a financial services product the trust had to be built.
Goals -
- Scale the FD purchases on the platform with a good AOV
- Improving conversion rates to reduce CAC and optimise the funnel
- Retarget existing users to convert them
Our Approach & Strategies-
- We initially setup top of funnel event optimization campaigns and eventually moved to middle of funnel, bottom of funnel over time
- Constantly tested new messaging angles for different persona of audience and also ideated ad creatives which helped in cutting through the noise leading to better CTR
- Aggressively scaled Google Ads channel to increase conversions linearly
- Narrowed down to the best performing cities with highest conversion rates
- Optimised the bids to attain maximum efficiency of the ads
The Results-
- Drove 3X increased investment conversions in 3 months
- Increased top of funnel user acquisition by 10X from 3K/month to 30K/month from ad channels
New User Sign Ups Growth Graph :
Unique Payment Conversions Growth Graph: