About - A coffee brand which has its own estates at Chikmagalur sells premium coffee, chocolates and pepper through amazon & offline retail outlets.
Problem - Amazon sales were stagnant and the listings were not optimised. Even no PPC ads were being run.
- Streamline all the listings based on best practices
- Increase the amazon sales month on month
Our Approach & Strategies-
- We optimised all the listings by improving the title, description, A+ content, keywords and brand store.
- Since quick commerce was picking up we initiated FBA as the fulfilment method for best selling products.
- Run sponsored product ads, display ads to get more visibility through constant timely keyword bidding & optimization.
- Brought in a premium feel and brand story with the use of A+ Content & Brand Store creation.
- Drove reviews for new products and also to low performing products
- Increased sales by 65% in 3 months.
- Helped increase the BuyBox to 100%
- Increased product ratings for products.