About - A coffee brand which has its own estates at Chikmagalur sells premium coffee, chocolates and pepper through amazon & offline retail outlets.

Problem - Amazon sales were stagnant and the listings were not optimised. Even no PPC ads were being run.

Goals -

• Streamline all the listings based on best practices
• Increase the amazon sales month on month

Our Approach & Strategies-

• We optimised all the listings by improving the title, description, A+ content, keywords and brand store.
• Since quick commerce was picking up we initiated FBA as the fulfilment method for best selling products.
• Run sponsored product ads, display ads to get more visibility through constant timely keyword bidding & optimization.
• Brought in a premium feel and brand story with the use of A+ Content & Brand Store creation.
• Drove reviews for new products and also to low performing products

The Results-

• Increased sales by 65% in 3 months.
• Helped increase the BuyBox to 100%
• Increased product ratings for products.

Before:

After:

Amazon Brand Store:

Amazon Product Description(A+):